Packed with fresh research from YouGov and Portas cultural ethnography, The Retail Recharged report – created in partnership with Snap – explores how retailers can meet the moment by embracing the cultural shift led by Gen Z, the generation reshaping the future of shopping. It tackles a timely question: how do we re-energise retail amid economic pressure and consumer pullback? Inside are insights that challenge old assumptions – and ideas that could reframe the future of retail.