Mercedes-Benz

Our relationship with Mercedes-Benz has spanned over a decade, from brand consultancy to brokering cultural partnerships to re-imagining the way they show and sell their cars in the real world.

The luxury automotive sector is highly competitive. And brand is everything. But the codes of modern luxury are continually changing. Our role for Mercedes has been to continually drive brand desire by placing Mercedes where there is cultural heat and sell how it feels to live like a Mercedes owner.

In London, that cultural heat is fashion - where people of style, design, music come together in their love of creativity and innovation. We brokered a partnership with the British Fashion Council, a strategic and creative move to make Mercedes-Benz synonymous with fashion. This gave us access to the world’s best editors, models, celebrities and influencers – for high profile product placement opportunities as well as social content collabs.

Outside of Fashion Weeks??
As one of Mercedes-Benz’s most trusted partners, we have delivered consistent impact: increasing brand desire; generating millions of pounds worth of PR coverage; creating hundreds of interactions with the public; brokering unique partnerships with talent and organisations; and designing immersive showroom environments that take the Mercedes experience to a new level of luxury.